You may try finding a book distributor to help you distribute your book to book stores and other types of book sellers. It is a more advanced step, requiring the author to research an appropriate book distributor and sign a contract with them. Distributors are responsible for marketing your book to their clients, which are usually book stores and other types of book sellers (for example, other types of stores that keep book racks, or resorts that have book racks, etc). Distributors typically charge a percentage fee. They may take 40%, sharing their split with their client. They will handle the shipping and accounting for you. It is important to find a distributor that handles your genre of book.

For example, Sandhill Book Marketing typically carries independently published non-fiction books related to Canadian history. The process is to send a book to the distributor. They will review its compatability and inform you whether or not it is of interest to them.

Book Agents

A book agent is someone who will attempt to sell your book to a large, traditional publisher. There are many online agents that will take you on as a client, but not many who will bring you results. If you can find a reputable agent that is serious about promoting your book, then congratulations! Payment is usually on a percentage basis. Agents attend trade shows and work with their publishing industry contacts to promote your project.